The Tone is a grassroots music magazine dedicated to showcasing the talent, energy, and culture of the North West’s independent music scene. Created by Cherry Music Media, it champions emerging local artists alongside established acts with regional roots, offering in-depth features, interviews, and scene insights.

Blending a DIY ethos with a passion for authentic music culture, The Tone celebrates live performance, community, and creativity—moving beyond fast-paced digital content to deliver something more lasting and tangible. 

With a focus on Warrington, Manchester, and Liverpool, it aims to connect musicians, fans, and venues through a shared love of independent music.